Common QR Code Mistakes That Reduce Results (And How to Avoid Them)
QR codes are easy to create and easy to add to campaigns. That simplicity is also why they’re often used incorrectly. When QR codes underperform, it’s rarely because the technology failed — it’s usually because of small mistakes that add friction for users.
Below are the most common QR code mistakes and practical ways to fix them.
1. No Clear Call to Action
A QR code without context leaves users unsure what will happen if they scan it.
People often wonder:
What does this open?
Is it worth scanning?
Is this safe?
How to avoid this mistake
Always include a short explanation or benefit, such as:
“Scan for the full menu”
“Scan to get 10% off”
“Scan to watch the demo”
Clear intent increases trust and scan rates.
2. Linking to a Generic Homepage
Sending users to a homepage after scanning is a common mistake.
Homepages usually:
Contain too many options
Don’t match the user’s expectation
Add unnecessary steps
How to avoid this mistake
Link QR codes to focused destinations:
Campaign landing pages
Product demos
Sign-up or lead capture forms
Specific offers
The destination should match exactly what the QR code promises.
3. Using Static QR Codes for Content That Can Change
Static QR codes cannot be edited after creation. If the destination changes, the QR code becomes outdated.
This is especially problematic for QR codes printed on:
Menus
Flyers or posters
Packaging
Business cards
How to avoid this mistake
Use dynamic QR codes whenever updates might be needed. This allows you to change the destination without reprinting materials.
4. Poor Placement or Size
Even a correctly configured QR code can fail if it’s hard to scan.
Common issues include:
QR codes printed too small
Low contrast with the background
Placement where phones can’t easily reach
How to avoid this mistake
Ensure QR codes are:
Large enough to scan comfortably
High contrast
Placed at eye level or easy reach when possible
Scanning should feel effortless.
5. Ignoring the Mobile Experience
QR codes are scanned on smartphones, but many destinations aren’t mobile-friendly.
Common problems include:
Slow loading pages
Small or unreadable text
Forms that are difficult to complete on mobile
How to avoid this mistake
Test every QR code destination on a mobile device:
Check loading speed
Confirm readability
Keep forms short and simple
A smooth mobile experience keeps users engaged.
6. Skipping Testing Before Publishing
QR codes can fail because of simple issues:
Typing errors in links
Incorrect redirects
Design export problems
How to avoid this mistake
Before printing or publishing:
Scan the QR code on multiple devices
Test in different lighting conditions
Confirm the correct page opens every time
Testing takes only a few minutes and prevents costly errors.
7. Overdesigning the QR Code
Custom designs can improve branding, but excessive design can reduce scannability.
Common design issues include:
Low contrast
Heavy decorations
Distorted shapes
How to avoid this mistake
Prioritize function over appearance. Branding should enhance usability, not interfere with it.
Tools like QRColor make it possible to customize QR codes while keeping them easy to scan.
You can see an example here:
👉 https://qrcolor.com
8. Not Reviewing Performance
Many QR codes are launched and never reviewed.
Without feedback, you won’t know:
If people are scanning
Which placements perform best
What should be improved
How to avoid this mistake
When possible, use QR codes that provide basic scan data. Even simple insights can help improve future campaigns.
Final Thoughts
QR codes don’t fail because they’re outdated — they fail because of unclear intent, poor placement, or overlooked details. By avoiding these common mistakes, QR codes can become a reliable and effective part of your strategy instead of wasted space.
Comments
Post a Comment