QR Code Best Practices That Improve Scan Rates
QR codes are easy to use, but they’re also easy to misuse. When QR codes underperform, it’s rarely because people dislike them. More often, the problem is unclear messaging, poor placement, or a frustrating experience after scanning.
Below are proven QR code best practices that help improve scan rates and overall effectiveness.
Clearly Explain the Value of Scanning
A QR code should never appear without context.
Users want to know:
What will happen after scanning?
Why should they scan?
Is the content relevant?
Best practice
Always include a short call to action, such as:
“Scan to view the menu”
“Scan for the full guide”
“Scan to get the discount”
Clear explanations increase trust and engagement.
Link to a Specific Destination
The destination should match exactly what the QR code promises.
Best practice
Avoid linking to generic homepages. Instead, link to:
Campaign landing pages
Product demos
Sign-up or lead capture forms
Focused offers
Reducing extra steps improves conversion rates.
Design QR Codes for Easy Scanning
QR codes must work in real-world conditions.
Best practice
Use high contrast between the code and background
Make the QR code large enough to scan easily
Leave sufficient clear space around the code
Avoid reflective or glossy surfaces
If scanning is inconvenient, people will skip it.
Choose Effective Placement
Placement affects whether a QR code gets scanned.
Best practice
Place QR codes:
At eye level when possible
Where people naturally pause
In locations where phones can be held comfortably
Avoid placing QR codes too high, too low, or in visually crowded areas.
Optimize the Mobile Experience
QR codes are scanned on smartphones, so the destination must be mobile-friendly.
Best practice
Test the destination on a phone:
Check page loading speed
Ensure text is readable
Keep forms short and simple
A poor mobile experience reduces engagement immediately.
Use Flexible QR Codes for Long-Term Materials
Printed QR codes often remain in use longer than expected.
Best practice
Use QR codes that can be updated when:
The destination might change
The QR code will be reused
Scan tracking is useful
This prevents broken links and unnecessary reprints.
Customize QR Codes Without Reducing Usability
Customization can improve branding, but excessive design can harm scannability.
Best practice
Maintain strong contrast
Avoid heavy decoration
Test scannability after customization
Tools like QRColor make it easier to create customized QR codes while keeping them reliable.
You can see an example here:
👉 https://qrcolor.com
Test Before Publishing or Printing
Testing is a simple step that prevents costly mistakes.
Best practice
Before launching:
Scan the QR code with multiple devices
Test in different lighting conditions
Confirm the correct page opens
Testing takes only a few minutes and saves time and money.
Review Performance and Improve
QR codes should not be “set and forget.”
Best practice
When possible, review scan data to understand:
Whether people are scanning
Which placements perform best
When engagement occurs
Even basic insights help improve future campaigns.
Final Thoughts
QR codes work best when they are clear, easy to scan, and lead to mobile-friendly destinations. By following these best practices, QR codes can become a reliable and effective part of your strategy instead of being ignored.
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